Why we built it this way

Every business leader eventually needs the same thing: a credible view of what the money does next. Almost nobody can get one.

The tools that exist split cleanly into two groups, and both fail the same person. One group plugs into your accounting system and projects your history forward, which works until you have no history, or until the question is about something you have not done yet. Nothing in a ledger can tell you what happens if you open a second site, because the ledger has never seen one. The other group is a spreadsheet: infinitely flexible, and understood in full by exactly one person in the company, who is the only one who knows which cells are formulas and which are numbers somebody typed over a formula in a hurry.

So the businesses that most need a forecast, the ones that are pre-revenue, or growing, or weighing a decision, are the ones least able to build one. And the people who most need to understand it, the director signing off the hire and the lender funding the expansion, are handed either a projection they cannot interrogate or a workbook they cannot follow.

The insight is not complicated: a business leader already knows their drivers. What they sell, at what price, who they employ, what they spend, what they owe. They just do not know how to turn those into a balance sheet, and they should not have to.

bluprnts takes the drivers as the input and derives the accounting from them. That is the whole design decision, and everything else follows from it: why no accounting data is needed to start, why scenario planning is native rather than bolted on, and why every figure can be traced back to the thing that caused it.

Not values. Things you can check, and hold us to if we stop doing them.

• You can have a full forecast without connecting any accounting data. The complete model, statements and runway, built from your website and the drivers you check and change. If that ever stops being true, this page changes.
• The AI suggests inputs. Our engine calculates the forecast. The AI can propose a price, a sales volume, a hire or a project, and it writes report narrative. Every input is yours to see and change, and every figure in the statements, the runway and the reports is computed by our forecasting engine from those inputs. We will not blur that line to make the marketing easier.
• Every figure traces back to what produced it. You can follow any number in the statements down to the products, people, costs and financing behind it. No silent formulas, nothing extrapolated.
• Your forecast is free. Open a free account with no card, and guided setup builds a forecast of your business from your website in minutes. It has no time limit, and you pay only for what comes next.
• Nothing tracks you until you say yes. No analytics, no pixels, not even a connection to a vendor, until you accept on the banner. Rejecting is one click and the same size as accepting.
• We will tell you what we have not built. There is no spreadsheet import, no practice dashboard for accountants, and no security certification. Each of those is written on the page where it is relevant rather than left for you to find out after signing up.